Foodservice & Hospitality

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According to the 2016 NRA Forecast, a majority of casual and fine dining operators report that training and re-training employees is a significant or moderate challenge for their business, especially as turnover slowly trends upward for the fourth year in a row.

Vino 101's programs serve as the the ideal beverage-focused onboarding tool for new team members at the time of hire. The course immediately aids in the recommending, selling and proper service of adult beverages. It is also used as a refresher course for seasoned professionals.

Our engaging and interactive online learning experience is focused on increasing the beverage sales of your operation while concurrently improving the buying experiences of your guests and patrons. Our clients have seen a 15-20% increase in alcohol sales within 60 days of implementation of our course.



  • More than a third of restaurant patrons will consider the recommendation of their server or sommelier when selecting a wine.
  • More than a fifth of wine drinkers would spend in excess of $50 when purchasing a wine by the bottle.
  • Only two out of five restaurant patrons report that their server, sommelier or bartender made recommendations, but almost all of them took the recommendation into consideration; most thought the person doing the recommending was helpful.
  • 14% of wine drinkers said they might be prompted to order more wine based on advice from their server or bartender.
  • Source: Technomic, Inc.