In the increasingly competitive market of retail wine, beer and spirits sales, small boutique shops are competing side-by-side with national grocers and big box retailers.
Operators who wish to differentiate and excel in this crowded marketplace will staff their location(s) with salespeople eager to help and equipped to communicate with their patrons.
Beverage DistributorsAs beverage distributors send sales reps into the field to represent their brands- it is crucial that those reps possess the knowledge needed to appropriately describe and sell the portfolio to foodservice, hospitality and retail operators. Vino 101's courses provide a distribution sales team with the essential information they need to expertly sell their catalog.
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