• Committed to Your Beverage Program

    Since 2006
  • Improve Service. Increase Sales.

  • Consistent, Cost Effective Training.

Avid Drinkers with a Technology Addiction.


Vino 101 is serious about beverage education and has created engaging, student-centered beverage training courses to aid our clients in improving their beverage sales and service. Your staff will learn the essentials of how wine, beer and spirits are made, how to serve alcohol correctly and how to pair wine, beer or spirits with food- ensuring your customers enjoy what they're drinking.

Implementation of our courses demonstrates your operation's commitment to a professional adult beverage program. By providing these resources to your employees, you empower them to do their jobs better.


Our comprehensive, online instruction on the topics of wine, beer and spirits make it affordable, convenient and efficient to implement our training solutions.

Our approach to training is simple- make it interesting, interactive and flexible. If you take your beverage program seriously and see it as an important part of your operation's sales and service, we want to work with you.


We provide a comprehensive and entertaining introductory beverage education for foodservice and retail employees and assist you in creating a consistent beverage knowledge standard across your operation.

Whether tasked with recommending a glass or bottle of wine, outlining the characteristics of a varietal, comparing/contrasting two wines, pairing a cocktail with an appetizer or simply describing a beer's flavor profile- our courses will equip your staff with the vocabulary, geography, details, confidence and knowledge they need to be helpful and educated beverage professionals.


Vino 101 is a beverage education firm, specializing in cloud-based training applications. Since 2006, over 500,000 foodservice, hospitality and retail employees have participated in our wine and beer & spirits training programs. Our courses have made it easy to create a knowledge standard across organizations while positively impacting the beverage sales of thousands of clients. We only want to work with operations who recognize the value and potential in their adult beverage programs and want to provide their patrons with a superior beverage experience. From recommendation to service to pairing and consumption- we want to make your beverage program a highlight of your customers' overall experience.

  • Are you interested in seeing an increase in beverage sales?
  • Do you see your staff as guest/customer advocates?
  • Are your beverage offerings thoughtfully selected to provide your customers with a variety of quality choices?

If you answered "Yes" to these questions, Vino 101 can help you improve upon the sales and service of adult beverages in your operation. Our mission is to provide the foodservice, hospitality and retail industries high quality, cost effective, and easy to integrate online training solutions. Let us help you.


Vino 101's online courses are designed to promote your beverage program and allow you to support your business demands and quickly disseminate high quality sales and service infomation. The programs are delivered via our Enterprise-class Learning Management System (LMS)- a flexible, scalable platform that tracks and networks all of an operation's training information. We also offer customization that allows our clients to tailor content to better fit within their type of business and employee needs. You can now take advantage of all of the benefits of e-Learning for your beverage program- without all of the research, development and hosting costs associated with the technological set-up.

How Knowledgable Customers Think Their Server/Bartender/Sommelier Is*
How Often a Staff Recommendation Influences a Wine Order*
Average Increase in Sales Using Vino 101

*Source: Technomic, Inc.

Who We Serve


Restaurants, Hotels & Country Clubs

Provide your staff with the information and resources they need to effectively describe and recommend the right wine, beer or spirit to your guests- and then serve it properly.

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Grocery, Wine Shops/Bars & Beverage Distributors

With content designed specifically for the retail/sales environment, beverage knowledge is paired with strategies for suggestive selling and food/alcohol pairings.

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Bartending Schools, Colleges, Universities
& Culinary Programs

Prepare students for the professional foodservice/hospitality environment with foundational beverage knowledge and sales and service essentials. Whether learning to bartend, earning a culinary arts degree or earning CCM certification, Vino 101 provides the tools they need to be beverage professionals.

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"Only 40% of customers surveyed reported that their server, sommelier or bartender made recommendations, but almost ALL of them took the recommendation into consideration; with most thinking the person doing the recommending was helpful."

Technomic, Inc. survey of 150+ consumers who order wine in restaurants


Our Partners


Group Purchasing Organization

Dining Alliance is the nation’s largest group purchasing organization for local restaurants, multi-unit foodservice operators, and regional chains. Dining Alliance leverages buying power on behalf of members in order to negotiate supplier contracts that yield the greatest savings without sacrificing quality or standards.

Sysco Solutions & Services

The Global Leader in Food Sales,
Marketing & Distribution

Sysco Solutions & Services provides restaurateurs with connections to businesses that help them compete, stay in the game and focus on what they do best. Solutions and Services offers a suite of value-added resources specifically designed to help the restaurant operator boost sales, hire and retain the industry’s best employees and streamline and protect business operations.

Consolidated Concepts

Group Purchasing Organization

Consolidated Concepts is the leading purchasing partner in the US for restaurants. The focus is on supporting multi-unit restaurant brands with a team of specialists who provide added expertise to support customers.

Some Fun Facts

500+ Thousand Students Trained
1 Million Hours Training Time
10+ Years in Business
20% Average Sales Increase


Contact Info